OLARS ULLA

Olars Ulla was founded in 1999 by designer Ulla Simonsson.

The name of the family farm, which dates back to the 17th century, has given its distinctive imprint to the company's identity. The origins of Dalarna and the agricultural tradition continue to leave a strong imprint on the design. After creating clothing on a small local scale, where Olars Ulla's models were sewn by seamstresses in the countryside, the company has grown to manage its own stores in the major cities of Sweden and to have retailers in the Nordic countries and Europe.

The clothes are advantageously worn in multiple layers and combined with each other, allowing you to create different styles, according to tastes and preferences. The collections are a blend of rustic everyday life and elegant celebration. The style is bohemian or romantic like on the farm, but mixed with a harder style and attitude. Here, you can be inspired by the history of the farm and nature. The clothes are all comfortable and at the same time feminine.

OBJECTIVE

Olars Ulla is driven by the desire to offer women unique and sustainable clothing.

CONSCIOUS CONSUMPTION

Olars Ulla is not guided by trends. The clothes are made to last and to be loved more and more over time. The diversity of combination possibilities is the signature of Olars Ulla. This is the basis and one of the reasons that make the design unique. The collections are designed to be combined with previously published collections. The design is timeless and the many combination possibilities make the clothes not only functional but also durable. By creating fashion that lasts over time, the fashion industry can move away from fast fashion trends. Olars Ulla is actively working towards a more sustainable future in several ways. The clothes are made from quality materials and the goal is to constantly increase the proportion of environmentally friendly materials.

Currently, Olars Ulla is actively working to ensure that all production is carried out in Europe, from yarn to finished garment.. The suppliers are carefully selected, in particular on the basis of an ethical conscience.

We are delighted to have been chosen to represent this beautiful brand in France once again.